Strategic Account Leadership

Through my experience in digital marketing, I’ve developed a well-rounded skill set that blends analytical thinking, deep market understanding, and the ability to manage client accounts while leading cross-functional teams with precision and clarity.

As an Account Manager, I serve as the bridge between clients and the creative team—translating client objectives into clear strategic plans, and ensuring seamless execution across departments including content creation, design, and media buying.

I prioritize listening carefully to client needs, building tailored strategies, and turning those strategies into actionable roadmaps that deliver real impact. What I enjoy most about this role is seeing a well-thought-out plan come to life—from a single insight or analysis to a fully executed campaign that delivers strong, measurable results.

🚀 A Strong Start Needs Smart Planning

From this principle, I present you with a well-crafted marketing strategy built on the SOSTAC® framework and translated into an actionable execution plan that evolves your brand at every step.

1. SOSTAC® Framework: A Roadmap for Every Phase

• S – Situation (Current Situation Analysis): We analyze your position in the market, audience behavior, and channel performance to define a precise starting point.
• O – Objectives: We set SMART goals translated into measurable KPIs, percentages, and growth targets.
• S – Strategy: We define the big picture—how to attract customers and differentiate your brand from competitors.
• T – Tactics: We select the right platforms, messaging, and content formats to match the goals.
• A – Action: We turn the strategy into a clear action plan, task list, and timeline for your team.
• C – Control: We monitor performance constantly and adjust based on insights and outcomes.

2. Competitor Analysis: Smarter Decisions Through Broader Vision

I analyze both direct and indirect competitors, map their strengths and weaknesses, and extract actionable insights that benefit your brand—from pricing strategies to content tone—ensuring you gain a real competitive edge.

3. SWOT Matrix: A Comprehensive Internal & External Audit

Whether your strengths lie in customer loyalty or your opportunities in an emerging market, I translate SWOT insights into clear steps that minimize risks and maximize sustainable growth.

4. Content Categorization & Publishing Plan

• Content Types: Educational, Entertaining, Promotional, and Inspirational—for a balanced mix that attracts and converts.
• Detailed Content Calendar: Posts are distributed across the right platforms with optimal frequency and format, tailored to seasonal goals and campaign phases.
• Message Personalization: Each content piece is crafted to match specific audience segments—by demographics, interests, or purchasing behavior.

5. KPIs: The Numbers That Drive Success

Every goal is linked to a key performance indicator—whether it's conversion rate, CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), or ROI. I build live dashboards that help you track progress in real-time and make confident decisions.

6. Brand Growth: Strategy Turned into Real Impact

Through integrated analysis, content, and measurement, I ensure your brand identity is strengthened, customer loyalty is deepened, and new growth paths are unlocked that keep pace with market evolution.

🎯 Bottom Line:

If you want a powerful start, then a strategy built on SOSTAC®, backed by competitor analysis, SWOT evaluation, smart content planning, and precise KPIs—will be your brand’s passport from planning to market leadership.